Case Studies

Case Study

Toyota Motor Corporation

For years, Toyota was the standard against which automotive companies were measured in Washington, particularly with regard to leadership on emissions, safety and technological innovation. The company contributed nearly half a billion dollars to support education, literacy, the environment and other community efforts.  Its employees nationwide donate more than 100,000 volunteer hours each year to worthy causes. Learn More →

Case Study

Castleberry’s Food Company

On July 18, 2007, Castleberry’s Food Company—a manufacturer of canned food products and a subsidiary of Bumble Bee Foods—was alerted by the U.S. Food and Drug Administration of a possible botulism outbreak linked to its Hot Dog Chili Sauce. Unlike many other forms of food contamination, Botulism is a life-threatening illness. Learn More →

 

Case Study

Cracker Barrel Old Country Store

Cracker Barrel Old Country Store, based in Tennessee, operates more than 500 restaurants in 41 states.  In 2004, just three weeks after the company said it would pay $8.7 million to settle lawsuits accusing the chain of mistreating and segregating African-American customers and discriminating against African-American employees, Cracker Barrel Old Country Store selected MS&L as its first agency of record in the company's 35-year history. Learn More →

Case Study

Nike

In 1999, San Francisco-based Levi Strauss & Co. abandoned one of its headquarters buildings after seven women who worked there developed breast cancer. Learn More →

Case Study

Gerson Bakar and Associates

In 1999, San Francisco-based Levi Strauss & Co. abandoned one of its headquarters buildings after seven women who worked there developed breast cancer. Learn More →